To breathe new life into an older listing, an estate agent can employ a few strategies and attract more potential buyers and increase the chances of a successful sale.
1. Update the Photos
Varying the photos: If a potential buyer has seen your property several times, they're more likely to scroll past on property portals. Changing the photos on your listing is a quick and no cost option that can prompt a potential buyer to take another look.
Professional Photography: If not already done, professional photography can significantly enhance the visual appeal of the property. High-quality images captured with proper lighting create more impact and showcase the home in its best light, attracting more potential buyers.
Seasonal Updates: Updating the photos to reflect the current season can provide a more accurate representation of the property. Fresh exterior shots with seasonal foliage or decorations can make the listing appear more inviting and relevant to prospective buyers. By contrast older phots from a previous season say your property has been around for a while.
2. Enhance the Listing Description
Emphasise Unique Features: Drawing attention to the distinctive features of the property can set it apart from other listings. Highlighting unique aspects of the home or neighbourhood can capture the interest of buyers looking for something special.
Storytelling: Crafting a compelling narrative around the property can evoke emotions and help buyers envisage themselves living there. By creating a story that resonates with potential buyers, the listing can become more memorable and engaging.
3. Adjust the Price or Offer Incentives
Price Adjustment: A strategic price adjustment can generate renewed interest in the listing. By pricing the property competitively or offering a slight reduction, sellers can attract a wider pool of potential buyers and expedite the sale process. Don't reduce too often though as that can look desperate.
Incentives: Providing incentives like covering legal costs can sweeten the deal for buyers. Such perks can make the property more appealing and differentiate it from other listings on the market.
4. Videos and Virtual Tours
Videos: Property videos can tell a story far better than static photos and text.
Virtual Tours: A virtual tour allows enables remote buyers to explore the property from anywhere. Virtual tours provide a convenient and immersive way for buyers to experience the home without physically visiting, expanding the reach of the listing.
5. Refresh Online Listings and Advertising
List on New Platforms: Expanding the listing's reach by advertising on additional platforms can increase its visibility. Consider promoting the property on social media channels or real estate apps to reach a broader audience and attract more potential buyers.
Boosted Posts or Paid Ads: Investing in boosted posts or paid advertisements can target specific demographics and increase exposure. By utilising targeted advertising on social media or search engines, sellers can reach potential buyers who are actively looking for properties like theirs.
By implementing these strategic steps with creativity and attention to detail, an estate agent can effectively revitalize an older listing and capture the interest of potential buyers, ultimately leading to a successful sale.
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